In today’s world, everyone and their granddad have a digital camera and with this prevalence of beginner photographers you could be asking yourself, ” precisely why would I even bother having to pay money to a professional for something I could do myself? ” This can be a very valid question…
I most likely know better than most what an excellent, professional image can do for getting these all important phone calls. I see many new companies making the mistake of saving several quid on the overall branding and look of their business. Your business is made up from your adverts you take out or the pamphlets people pick up and this is how you get new clients, new business. You have to convince someone who has never met you before to stop, look and make a note in the future and see you all from a flattened piece of A4 paper. Amateur photos stand out a mile away also because they look like everyone else’s photos they are easily ignored.
A great photo on the front of your brochure/advert/poster can grab people’s attention and interest, holding it long enough to cause them to become read more and actually notice what you can sell.
We are constantly bombarded with marketing messages and with this over saturation we simply switch off. A good business girl knows that you need to switch potential customers back again on; just getting them to discover is a huge step towards a purchase. If you can make an impact in two seconds you are 75% of the way there.
We are visual. We see colors first, patterns second plus thirdly, content. If something we all see peaks our interest or tugs at our emotions, it really is our natural instinct to check it out… we are a very curious varieties.
Using this knowledge, professional photographers develop very emotional images with visual impact that will capture and keep your subjects attention for more than a second. It takes years to learn how you can arrange and compose a well-lit, emotion filled photograph of the most boring of objects; pro photographers possess spent thousands on learning their particular craft from the best and also have the best equipment needed for any particular kind of job.
Accurate ratios, visual influence, leading lines, sharpness, colour comparison, dark/light field, emotional content, light ratios, zone markers, depth of field and many more things are going by way of a professional photographers mind during a shoot. A pro photographer will consider every thing subconsciously and get exactly what their client is looking for.
Before hiring a professional professional photographer you need to ask yourself, “what should our business make others feel? ” is it nostalgia, excitement, uniqueness? Getting your overall ‘feel’ is important as you have to marry both the images and textual content of your advertising and marketing materials together to create the brand of your company.
Next you need to work out your budget, cash flow is important. As a new business you need to keep a check about what you are spending and work within that budget. If you find a professional photographer that is perfect for you but beyond your price range, note them down intended for future reference and find someone cheaper. Asking for a discount may get you a cheaper price but it is irritating, you wouldn’t want them to ask you for a discount now could you?
You may be able to trade or barter with a photographer for part of the cost; this isn’t rude. However be prepared for a “no” and accept it graciously.
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If the photographer that you really want is unavailable (either fully booked or too expensive) then ask them with regard to recommendations, she may know others who are cheaper or have the design you are going for. Remember you get everything you pay for so hire the best professional photographer that you can afford, do not go for the least expensive you can find.
Payment for photographers is upfront.
If you don’t pay when you say you will then your photographer may refuse to take the photographs until payment is created in full, this is standard policy. They may be running a business as well and need money to operate. Professional photographers will hardly ever take money after the shoot is done.
Be aware that photographers who take the transaction after the photography session are not guaranteed law to give you the photographs till they are paid, this means that you may finish up waiting a very long time for the photographs and even never receiving them ever.
Your photographer should ask you for that name and contact details of your printers; this is to ensure that everything goes as smoothly as possible and that the photographs will print at the ideal size and with correct colors.
The pre-shoot consultation with your photographer is really a must. You both need to talk about what type of images you need and also to arrange a period and place to do them. During the assessment you can ask as many questions as you like and be prepared to answer several yourself! Get together any past advertising materials that you have and try to find a few pictures of the styles you like. When you have a layout proof from your computer printers, show that to the photographer too, they need to know whether they should consider photographs landscape or portrait structure. If you don’t have a layout proof, then ask the photographer to take both portrait and landscape format images, they should do this anyway but always ask, just in case.
On the day of the shoot try to get everything ready prior to the photographer arrives, if you are running a resort, then make sure you have cleaned and tidied up everywhere that is going to end up being photographed. Don’t rely on the professional photographer to spot that dirty glass within the windowsill. Make sure it is gone prior to she gets there.
If you are selling products then choose the best of the bunch, clean and neat is the way to go here. Only allow the photographs to be of your best stock!
Professional photography takes time.
Product shots take the nearly all time, allow at least a whole 7 hour day for this and have a check list ready to make sure that nothing is missed. Portraits and headshots shouldn’t take longer than half a day although it does depend on how many people are to be took pictures of. Allow an hour leeway for creating and dismantling though.