Everybody from the average consumer to the marketing departments of Fortune 100 businesses are going digital. With this in mind, a digital online marketing strategy is essential for any company that desires to have longevity in their market. People are increasingly partaking in commerce from mobile devices and are also becoming more comfortable with the impulsive nature that these devices tend to accentuate. This is good news for businesses with the right digital marketing strategy.
Listed here are five tips for effective digital advertising.
1 . Social media is king.
Any long term digital marketing strategy will include an extensive social media presence. Facebook alone accounts for a full one fourth of total clicks which are performed by internet web browsers in the US.
Social media gives you the ability to match your audience in real time like simply no medium before it. One way to think of it is this:
Any offline promotion or communication has an online element. To maximize your business presence online, each of the ways that you promote and advertise offline should be done online as well. On the web will reach more people, plus cost less. For instance:
Twitter is a great spot to offer coupons, or if your business is appointment based, inform customers about last second cancellations to keep your customer stream high. Facebook is a wonderful place to write-up pictures of your customers with you at the office. Nothing says “recommendation” quite like the smiling photo, which gives a tacit recommendation to anyone who views this. There are many other ways to use social media, but the main thing to remember is to connect all of the various pages you will be creating, and to have different sorts of information upon each page.
2 . Blogging is the other king.
To keep your business in the top of the minds of your customers, there is no better activity than blogging. Running a blog can keep your audience abreast of occurrences in your industry, in your business specifically, and make you known as an expert in the field. People gravitate towards experts, also it gives your business instant gravitas without having to hard sell. It also shows the personality of your business.
3. Maintain your web copy poignant and simple.
Ever since the Google Panda upgrade, search engine optimization is more human than ever. No longer will search engines list a site well based on a single metric in a vacuum cleaner. Top web sites are the ones that give the best overall experience.
In terms of internet copy, that means keeping it easy. There are still some technical nuances to learn, such as putting keywords in headers, in the first sentence, and using the free resources that are readily available online to find adjunct keywords to skin out your copy with.
However , for the most part, your web copy should be written to a human audience, not for any search engine spider. Professional with a spontaneity is never wrong. Make sure that the text drives your customers to a single call of action.
4. Email strategy.
Direct email still works. Make sure that you are keen to the nuances of the new email systems. For instance, numerous email clients give a preview windowpane on mouse-over before the email is definitely ever opened. If your customer bottom is receiving a newsletter from you, are they seeing an attractive title or heading in the preview screen, or a confusing block of text or half of an image that is too large? Things like this can make the difference between a sale and an opt out information.
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5. Retention and remarketing.
There are now marketing programs offered that can location targeted ads for your business in front of customers who visited your web site but did not buy. This particular technique is known as remarketing, and is one of the greatest ROI activities available on the market today.
This kind of marketing also helps in retention efforts, as people are naturally inclined to feel buyer’s remorse if they buy something which immediately ceases to be advertised. Letting old customers see that the item or service they bought is still relevant will keep them happy with your company, and they will happily buy updated versions and new products from you.