Whenever you read the next sentence, which subject are we talking about, Marketing or even Dating? Think of something that makes everybody a little bit nervous, anxious, excited plus hacks usually think they’re proficient at it, but aren’t. If you suspected dating, you’re correct. If you suspected digital marketing, you’re correct. Really interesting how similar these two really are, because usually, getting someone to venture out on a date with you requires good marketing.
There is a concept called The Draw, Comfort, and Close that was discussed in detail in Digital or Dying, and this will provide a sneak preview into the process of great digital advertising, or for those that are interested, better achievement at dating.
The concept of content can be thrown around a lot these days, but having constant interesting content will certainly set you apart.
To get anyone interested in what you can sell, you need to be able to Draw your viewers in and get them interested in that which you are selling.
Great Digital Marketing: This might be an offer, showcase of value, or even your brand. Also, keeping everything fresh is key.
Great Adult dating: How you look, what you are wearing and maybe your perfume/cologne(much like electronic marketing, too much is too much). Refreshing is also important here, and Brut 33 smells old because it is old.
Once you have them fascinated, you need to make them feel comfortable with what most likely selling.
Great Digital Marketing: Provide supporting landing and sales web pages, credibility from media sources, recommendations, price comparisons and customer ratings.
Great Dating: You know how to have a conversation that allows your date to get at know you. You’re a nice individual, you come from a good background, you really have friends and they are good individuals. A good sense of humor won’t hurt possibly.
OK, you have them interested and they are feeling very comfy, but how do you close the purchase?
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Great Digital Marketing: Easy following steps, rockstar customer service, simple peruse process that continues to make the consumer comfortable along the way. If the close is just not a sale through e-commerce, the following steps should be as easy as picking up the device and speaking to someone immediately, or filling out a submission form to give them what they want.
Great Dating: This is obviously a bit more sensitive but if somebody is interested and feels comfortable, after that just ask for the date. Really that simple.
When you look at digital marketing and advertising in this way, it doesn’t seem so daunting. In fact , it should probably seem as simple as dating. If you find dating difficult, it’s probably because you are missing a number of parts of the Draw, Comfort, plus Close so fix them an effective way you can.