Social Media Marketing’s Growing Popularity

The reason why use social media marketing?

Many of today’s successful businesses have been around for years, long before the web was a viable option in advertising a product. Although billboards, TV commercials, and radio and print advertisements have been successful in the past, they will not possess the impact they once did in today’s market. Many people no longer check the newspaper with regard to movie times, they reference online venues. Many people no longer hand-write letters, they electronically draft emails. A lot of shy away from garage sells if they can utilize Craigslist. While some might resist the facts, this country as well as the rest of the world relies on technology a growing number of every day. This is not something to dislike or dwell upon; it is something to take advantage of!

For anyone born right after 1980, it is easy to notice the growing recognition of social networks and it does not have a genius to identify the direction by which our world’s social media market’s recognition will continue to move. People through the age of 20 to 29 use social media more than any other age group, with 41% spending 11+ hours per week on social media sites. Age 30 to 39 is the next most popular user base of social media, with 37% of them spending 11+ hours a week on social media sites too. While the younger age groups on these types of networking sites will be more interested in social status, the older groups can focus on marketing and advertising. Understandably, most people possess heard of Facebook, which has become the biggest social networking website to date. Facebook offers over 500 million users, half of which log-on at least once per day. One of the US internet populace, 72% are members of Facebook, with age range 18-24 seeing the most rapid growth. That is 36% of this country’s online users visit a single website each day! It might be exceptionally hard to find another channel with that kind of impact. Twitter, LinkedIn, and blogs are just a few of the other well-known social networks available today, all providing outstanding accessibility to a large group of people.

Social media may be the fastest growing marketing tool, and any kind of business not capitalizing on its several capabilities could be at a disadvantage in order to its competitors.
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Waiting around and not taking advantage of this vastly growing marketing tool is an opportunity that companies are missing. Company is ever evolving and so should marketing campaigns in order to keep pace with all the competition. So then why more than likely someone immediately get involved with social marketing? This cannot be money, as most of these networks are free. It cannot be experience, because anyone can outsource their own social marketing for dirt cheap. Most people just do not know. They do not know what it is, nor understand its capabilities. Several importantly, they are unaware of the positive financial growth it will potentially have on the company.

Social media marketing is the attempt to transmitted various forms of media over online community technologies, plain and simple. A few perks associated with social media include increased exposure, increased lead generation, gaining of new partnerships, improved traffic, and marketing cost cutbacks. On average, 88% of marketers using social media have reported increased direct exposure for their business. Almost half of these individuals who employed marketing tactics by means of social media for 12 months or less reported new partnerships gained. Users who spent 6 hours or less per week saw their free lead generation increase, and 58% of small business owners using social media marketing were more likely to discover marketing cost reductions.

The internet is providing this world with new products, capabilities, and tools that have never before been achievable. Social media marketing provides the ability to potentially influence hundreds, thousands, or even millions of people for the fraction of the cost of outdated marketing methods. It is the responsibility of today’s businessmen to pay attention to the future of every market and the path it is heading. Social media is a smart investment for almost any company and will be more beneficial the earlier it becomes integrated within a company’s strategic initiative. Social media networking is only going to grow, and my greatest advice at this point is to establish your brand name as soon as possible through these means.

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